About CREATE

CREATE is the annual human-centered AI conference for women, hosted by She Leads AI.

What CREATE Is

CREATE is The Human-Centered AI Conference for Women. CREATE 2026 runs October 16–18 at the Hilton Salt Lake City Center in Salt Lake City, with the pre-conference day on Friday and the Ballers Breakfast as a Monday add-on.

Who Hosts CREATE

Anne Murphy

Anne Murphy

Founder & CEO, She Leads AI · Founder & CEO, Empowered Fundraiser Consulting

Anne Murphy is founder of She Leads AI, an AI Academy grounded in powerful community. A responsible AI practitioner and educator advancing women in AI, she has educated more than 4,000 professionals in responsible AI use.

Anne is co-author of the Framework for Responsible AI in Fundraising and co-host of The Daily AI Show. She is also co-founder of Moxxee, a donor engagement platform built by fundraisers for fundraisers.

In addition to her work in AI, Anne serves as CEO of Empowered Fundraiser Consulting, with 35 years of experience and more than $10 billion in fundraising campaigns across nonprofit and higher education.

Anne hosts CREATE with the She Leads AI team.

Michelle Muncy-Silva

Michelle Muncy-Silva

Executive Director, She Leads AI Academy.

Pamela Oberg

Pamela Oberg

Executive Director of Member Advancement.

Olivia Odileke

Olivia Odileke

MC and Connection Host.

Kate Rivera

Kate Rivera

Conference Experience Lead.

Don Wackerly

Don Wackerly

Lucca Ruggiero

Lucca Ruggiero

The Community Behind It

The She Leads AI Academy

The She Leads AI Academy is where women already working in AI go further, together. Earn the Certified AI Educator credential and build your practice with a small cohort of accomplished women.

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The She Leads AI Society

The She Leads AI Society is the membership for women in AI. It includes the Build, Launch, Scale Lab, the She Leads Reads Book Club, and a 24/7 community on Mighty Networks. $787 a year (save 15%) or $77 a month, everything included.

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Build, Launch, Scale Lab

She Leads AI Build, Launch, Scale Lab is a working lab for growing your business in the AI era. The Lab begins with Pamela Oberg’s Founder’s Compass Methodology, including inner game and clarity before strategy, then moves into the business priorities that help you build, launch, and grow.

Join Us Saturday

The Virtual CREATE Experience

The Human-Centered AI Conference for Women

November 13–14, 2026 · Live online

Join Us Online

The SLAI Effect

She Leads AI’s community-driven multimedia email experience.

Partner With She Leads AI