Frequently Asked Questions

Answers on everything from tickets to policies for CREATE Conference 2026, hosted by She Leads AI. If you don’t see yours, reach out and we’ll point you in the right direction.

The Conference

What is CREATE Conference 2026?

CREATE is the She Leads AI conference — three days in Salt Lake City, October 16–18, where the whole community gathers in one place. The Educator Intensive, the Founder Track, the Analog Art Lab, and the Buildathon. Gather With Us.

Who attends CREATE Conference?

CREATE is built for women in AI who are already leading. Connect with other leaders, entrepreneurs, educators, and founders at the forefront of the AI Everything Era.

Women arrive from nonprofit fundraising, consulting, education, and entrepreneurship — what they share is serious work already underway. Registration runs through Whova — gather with us in October.

Who hosts CREATE Conference?

CREATE Conference is hosted by She Leads AI, the gathering place for women in human-centered AI. Anne Murphy, founder of She Leads AI, hosts the conference and delivers the 2026 keynote.

What is She Leads AI?

She Leads AI is the gathering place for women in human-centered AI — an AI Academy grounded in powerful community. Founded and led by Anne Murphy, She Leads AI is where women learn AI and stay for the company. The programs, the weekly gatherings, and the year-round membership help women in AI go further and lead their fields.

CREATE is its annual conference — the whole community in one place.

What is the Buildathon at CREATE?

The Buildathon is CREATE’s hands-on build day on Friday, October 16, available as a $299 add-on to a Main Conference ticket. Buildathon attendees arrive by 10:30 AM Friday. Add it when you register.

What is the Analog Art Lab at CREATE?

The Analog Art Lab is an interactive printmaking pop-up running throughout CREATE Conference 2026 — a hands-on break from the digital. It is led by futurist Cyndi Coon and artist Kathy Cano-Murillo.

How much does CREATE Conference 2026 cost?

Ticket tiers for CREATE Conference 2026 are listed on the Payment Plans page, with a three-payment plan available for a one-time $49 fee. The Friday Buildathon is $299 and the Monday Co-Conspirators’ Breakfast is $97 — both optional add-ons to a Main Conference ticket. Choose your tier and register — Whova to pay in full, Stripe for the payment plan.

Dates & Schedule

When is the conference?

CREATE Conference 2026 runs October 16–18, 2026 in Salt Lake City. Friday includes the Buildathon, Saturday–Sunday is the Main Conference, and Monday wraps with the Co-Conspirators’ Breakfast — giving attendees time to learn and connect without sprinting through everything.

When should I arrive?

If you’re attending the Buildathon, arrive by 10:30 AM Friday. If you’re attending the Main Conference only, arrive by 5:00 PM Friday so you’re settled for the 6:00 PM welcome party.

Venue & Hotel

Where is the conference being held?

CREATE Conference 2026 is hosted at the Hilton Salt Lake City Center in downtown Salt Lake City, Utah. Staying central keeps logistics simple, so you can focus on the sessions and the people.

The address is 255 S W Temple St, Salt Lake City, Utah 84101.

How do I book a room in the discounted hotel block?

After you register, book with the discounted block link in your confirmation email — $55 off the standard rate.

Registration

What does my registration include?

Your Main Conference ticket includes access to all sessions on Saturday–Sunday, meals and snack breaks during the main conference days, receptions, and the Whova app for scheduling and attendee connection.

Optional add-ons (purchased separately) include the Friday Buildathon ($299) and the Monday Co-Conspirators’ Breakfast ($97).

How do I register?

Most attendees register through Whova.

If you prefer a payment plan, register through Stripe instead — we offer a 3-payment plan with a one-time $49 payment plan fee. See the Payment Plans page.

Connection & Community

How can I connect with other attendees?

You’ll connect through Whova and structured in-person experiences. Whova helps you browse the schedule and set up 1:1 meetings or small group chats — because leadership in AI grows through relationships.

What if I’m an introvert?

CREATE is designed so you can connect without getting steamrolled. Many attendees prefer thoughtful conversation over loud mixers, and we build in multiple ways to participate based on your energy.

You’ll still find your people — especially if emotional intelligence is how you lead.

Meals

Are meals included?

Yes — meals and snack breaks are included during the Main Conference days, from the welcome party food on Friday evening through breakfast and lunch on Saturday and Sunday.

Sponsors & Partners

How do I become a sponsor or partner?

Sponsoring CREATE Conference 2026 connects your brand with women in AI at The Human-Centered AI Conference for Women. CREATE is built around responsible AI and practical implementation for leaders across industries.

If your audience includes decision-makers and builders of responsible AI, CREATE puts your brand in front of them.

Fill Out the Interest Form

Volunteering

I’d love to volunteer — how can I help?

Volunteering at CREATE Conference 2026 is a great way to support women in AI and meet people fast. Email us at hello@sheleadsai.ai to ask about roles and fit.

Policies

What’s the refund policy? Can I transfer my ticket?

You may request a refund by October 2, 2026 — 14 days before the event. A $50 non-refundable processing fee will be deducted. Send refund requests to hello@sheleadsai.ai and we’ll process approved refunds to the original payment method within 14 business days.

After October 2, 2026, we cannot issue refunds — but you can transfer your ticket to another person, or credit your ticket and apply the value toward next year’s conference.

Read our full Terms & Conditions.

Ask Us Directly

If your question isn’t answered here, email hello@sheleadsai.ai and we’ll point you to the right answer.

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