Launching Soon — Workshop 0 Open House · Wednesday, July 29 · 11:00am Pacific · All Women Are Welcome

Where Women in AI Take Their Work Pro

The Build, Launch, Scale Lab is where women in AI move their work forward, together. Ten live workshops led by Pamela Oberg and Anne Murphy.

Gather With Us in the Lab

The BLS Lab is the heart of the She Leads AI Society — women teaching women how to build, launch, and scale businesses, careers, and human-centered AI leadership.

Is this you?

You’re building something — a consulting practice, a side gig, a nonprofit initiative, a creative offering. Maybe full-time, maybe in the hours around a career. You don’t need a finished plan to come. You need a place to work it through, alongside other women doing the same.

What the Lab Is

A live workshop series for women building with AI — she leaves every session with something finished.

The Build, Launch, Scale Lab is where women in AI move their work forward, together. Ten live workshops take you through the whole arc — from the first shape of a build, to launch, to scaling what works — with other women doing the same beside you the whole way.

Every session is live and worked, not lectured. You bring what you’re making, and you leave each week with the next piece done. And when life gets in the way, the full replay library is there — but the live session is where the momentum lives.

It sits inside a 24/7 community on Mighty Networks, so the conversation and the accountability don’t stop when the workshop ends.

The Ten Workshops

Each workshop is 75 minutes live over Zoom, and every one produces a working artifact she finishes during the session. We recommend the full arc — the workshops build on one another, starting with Workshop 0, a welcome kickoff where she drafts her Founder Compass. And the curriculum is built to be joined as her time allows — every replay and resource waits in the learning management system.

#	Workshop	Produces	Faculty
0	Welcome, Connection & Your AI Compass	Founder Compass first draft Personal AI Policy introduced	Pamela + Anne
1	Build Your Inner Game	Founder Identity Map Founder Operating Philosophy v1, the living document refined across the series	Pamela
2	Get Clarity Before You Build Strategy	Clarity Statement	Pamela
3	Stories That Connect	A conversational description of her work A reusable story AI Voice DNA started	Pamela
4	Make Decisions Without Spiraling	Opportunity Filter Experiment-vs-Commitment matrix	Pamela
5	Design Systems That Support You	Simple Systems Plan Documented workflow Intentional tech stack	Pamela
6	Build a Visibility Practice That Lasts	Visibility Plan	Pamela
7	Run Your Business Like a Chief of Staff	Personal agent roster — Sheila, Vera, Scout, Pepper	Pamela
8	Build Relationships That Build Your Business	Networking Strategy	Pamela
9	Generate Demand and Own Your Marketing Plan	90-day marketing plan	Anne (Pamela co-facilitates)
10	Integrate, Reinvent, and Move Forward	90-Day Action Plan Full BLS portfolio	Pamela

The She Leads AI proprietary learning management system holds the work between sessions — drafts, decisions, and artifacts — so what she makes in one workshop she carries into the next.

How It Works

Always live, with a community that’s there the rest of the week.

Ten live workshops

Worked sessions you join as they happen — bring what you’re making and leave with the next piece done.

A proprietary learning library

Every session recorded and transcribed, with workshops and artifacts alongside — nicely organized in the She Leads AI learning management system.

A 24/7 community

The Society on Mighty Networks — accountability and the feedback that keeps a build moving between sessions.

Led, not left alone

Pamela Oberg and Anne Murphy lead every session — practitioners who’ve built, launched, and scaled their own work.

What Your Membership Includes

The Build, Launch, Scale Lab is a flagship program within the She Leads AI Society, so one membership brings the whole community around your build.

The Build, Launch, Scale LabTen live workshops plus the full replay library — the heart of the Society.
1:1 Onboarding CallA personal welcome call, so she knows exactly where to plug in first.
A 24/7 community on Mighty NetworksWhere you return every week — questions and wins between sessions.
Member Jam WorkshopsWorking through the questions that don’t yet have good public answers, together.
Replay and Resource LibraryReplays, transcripts, workshops, and artifacts — organized in the She Leads AI learning management system.

She Leads ReadsMonthly book and article discussions — sometimes with the author joining.
Free Intro to Generative AI CourseThe on-ramp course, included with membership.
Daily Social Media Shares ChannelWhere members share their work and the community amplifies it.
Member Discounts on She Leads AI ProgramsMember pricing across the whole program ladder.
It keeps Social Saturday freeSociety members underwrite our free weekly gathering, open to all women.

Who Leads It

Pamela Oberg

Executive Director of Member Advancement at She Leads AI.

Pamela designed the Lab, and it is built on her Founder’s Compass Methodology — drawn from her in-depth interviews with founders and from what she has lived herself.

She is the founder of SeaBlue Strategies, where she helps organizations and emerging entrepreneurs align people and process around a clear purpose, for growth that lasts. She brings more than 20 years of leadership — much of it in technology, with later work across the nonprofit and education sectors — to operational strategy and the thoughtful use of AI. Her focus is helping women grow businesses and careers with more clarity and momentum.

Anne Murphy

Founder & CEO — She Leads AI and Empowered Fundraiser Consulting.

Anne Murphy is building a movement of women in AI. As founder of She Leads AI, she has educated more than 4,000 women in responsible AI use and gathered a community of women putting it to work. A public speaker, consultant, and serial entrepreneur, she is also co-founder of Moxxee and CEO of Empowered Fundraiser Consulting, with 33 years in fundraising and more than $10 billion in campaigns. She is co-author of the Framework for Responsible AI in Fundraising and co-host of The Daily AI Show.

The Founders Spotlight at CREATE

Over thirty women founders of companies disrupting the status quo, spotlighted at our annual conference — Salt Lake City, October 16–18, 2026.

Gather With Us at CREATE

What Women in AI Say About Learning Together

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Frequently Asked Questions

Do I need to know what I’m working on before I join

No. Come with what you have. Workshop 2 is built for exactly that, and Pamela works it through with you.

Do I need to attend all ten workshops

We recommend the full arc — the workshops build on one another. And the curriculum is built to be joined as your time allows, with every replay and resource waiting in the learning management system.

What is Workshop 0

The welcome kickoff. You meet the women you’ll build alongside, draft your Founder Compass, and get introduced to the Personal AI Policy you’ll develop across the series.

Will the sessions be recorded

Yes. Every session is recorded and transcribed, and it all lives with your workshops and artifacts in the She Leads AI learning management system.

What does it cost

The Lab is included in She Leads AI Society membership — $787 a year with 15% savings, or $77 a month. Everything the Society opens comes with it.

What if I want to go deeper after the Lab

Your artifacts add up to a full BLS portfolio — your roadmap forward, and your entry portfolio for the Certified AI Educator program or the AI Consulting Accelerator if that is where you are going.

Come Build, Launch, and Scale With Us

The Lab lives inside the She Leads AI Society — one membership, the whole community around your build.

$787 / year

Everything included, with 15% savings. Monthly membership is $77.

Gather With Us in the Lab

The Human-Centered AI Conference for Women

The whole community in one place.

Salt Lake City · October 16–18, 2026

Gather With Us

The SLAI Effect

The SLAI Effect is She Leads AI’s community-driven multimedia email experience.

Delivered in multiple formats
Storytellers, artists, and rockstars
Companion guides for events, free SLAI tools, tons of resources
A sense of belonging, in email format