Where Women in AI Take Their Work Pro
The Build, Launch, Scale Lab
Ten live workshops where you finish work of your own alongside other women in AI, led by Pamela Oberg and Anne Murphy.
You’re Already Making Something of Your Own
The Build, Launch, Scale Lab is where women in AI move their work forward, together. You’re using AI, you’re seeing what it can do, and you’ve got something of your own taking shape. What’s missing is other women moving their work forward at the same time, every week, with the structure to finish.
Inside the Lab
Ten live workshops, and every session produces something you finish — from a written offer to your own AI chief of staff running your calendar. You bring what you’re working on, and you leave each week with it further along, alongside other women doing the same.
1Build Your Inner Game+
You finish — your Personal AI Policy, the through-line document you update every workshop
Led by Pamela Oberg
2Get Clarity Before You Build Strategy+
You finish — your first-pass offer canvas
Led by Pamela Oberg
3Tell Stories That Connect+
You finish — your story arc and ready-to-use copy, in your own voice
Led by Pamela Oberg
4Make Decisions Without Spiraling+
You finish — your AI readiness score and a decision frame
Led by Pamela Oberg
5Design Systems That Support You+
You finish — your tool stack snapshot and a working AI workflow
Led by Pamela Oberg
6Build a Visibility Practice That Lasts+
You finish — your 90-day visibility plan
Led by Pamela Oberg
7Run Your Business Like a Chief of Staff+
You finish — your own AI chief of staff and personal agent roster
Led by Pamela Oberg
8Build Relationships That Build Your Business+
You finish — your discovery conversation script
Led by Pamela Oberg
9Generate Demand and Own Your Marketing Plan+
You finish — your 90-day marketing plan
Led by Anne Murphy, with Pamela co-facilitating
10Integrate, Reinvent, and Move Forward+
You finish — your one-page Build Plan and your full BLS portfolio
Led by Pamela Oberg
The Lab Lives Inside the Society
The Build, Launch, Scale Lab is part of the She Leads AI Society. One membership opens the Lab and everything around it.
- The Build, Launch, Scale Lab — live workshops plus the full replay library
- 1:1 onboarding to the community
- Weekly Social Saturdays — free for all women
- 24/7 community on Mighty Networks
- AI Governance Community of Practice
- Member-led jam sessions
- She Leads Reads book club
- Client leads and a referral network
- Visibility opportunities — speaking on Social Saturday, co-delivering content with members, building your portfolio inside the community before you take it outside
- New member bonus — free $75 “Intro to Generative AI” course from Tara Bonhorst
Membership is $77 a month, the annual plan saves 15%, and it includes every workshop in the Lab and everything above.
Who the Lab Is For
A woman working on something of her own. Some are full-time, others are starting on the side. She does not need a business plan to come. She needs a place to think it through alongside other women doing the same.
Led by Pamela Oberg and Anne Murphy
Executive Director of Member Advancement at She Leads AI. Pamela is the founder of SeaBlue Strategies, where she helps organizations and emerging entrepreneurs align people and process around a clear purpose, for growth that lasts. She brings more than 20 years of leadership — much of it in technology, with later work across the nonprofit and education sectors — to operational strategy and the thoughtful use of AI. Her focus is helping women grow businesses and careers with more clarity and momentum.
Anne Murphy is the founder of She Leads AI and a leading AI operations consultant specializing in governance, education, and responsible adoption. She is currently building the world’s first matriarchal agentic company and is co-founder of a stealth start-up to be announced soon. With 33 years raising hundreds of millions for STEM education and research, she also consults through Empowered Fundraiser Consulting.
From Inside the Lab
“I made a process map of an automation I’m building. That workflow is what I credit more than anything — in 2025 we brought in an additional $100,000 without working harder, without doing anything we didn’t want to do. It was the throughput.”
Anne Murphy · faculty, on the Workshop 9 demand generation workQuestions Women Ask Before They Join
Do I need to know what I’m working on before I join+
No. Come with what you have. Workshop 2 is built for exactly that, and Pamela works it through with you.
Do I need to attend all ten workshops+
No. Drop in for the ones that fit, or do the full arc. Every workshop produces something that stands on its own.
Will the sessions be recorded+
Yes. Recordings live in your portfolio with your artifacts, ready when you are.
What if I want to go deeper after the Lab+
Each round meets you where you are, and it lands differently every time because you’re in a different place. From here, women move into the Certified AI Educator program or the AI Consulting Accelerator. The Chief AI Officer program is coming soon.
Where Women in AI Take Their Work Pro
The SLAI Effect
The SLAI Effect is She Leads AI’s community-driven multimedia email experience.
- Delivered in multiple formats
- Storytellers, artists, and rockstars
- Companion guides for events, free SLAI tools, tons of resources
- A sense of belonging, in email format