An idea, an article, or a transcript goes in. The whole workshop comes out — the title, the description, the format, the price, the launch plan, and the emails that fill it.

What It Is

Give it a topic in one sentence or hand it a transcript of something you already taught. It returns five title options, a description written to the woman deciding whether to register, the delivery format that fits, three price points, a thirty-day launch plan, and the email sequences that fill the session and follow it. The design of the session and the selling of it are one job, so the skill treats them that way.

Two Ways to Use It

The web version lives at sheleadsai.ai/workshopmaker and needs nothing installed. You answer one question about whether this is for a She Leads AI event and, if it is, which one — Social Saturday, CREATE 2026, or another gathering. Then fill in your session details as roughly as you like. Type them, upload a transcript or document, or hit record and talk it out. Your prompt writes itself in the panel beside you as you add to it. Copy it, take it to whichever AI you use, and get back the polished workshop description. For a She Leads AI session the prompt closes by telling you to email that finished description to Kate. It is open to every woman.

The skill version is the fuller one. It runs inside Claude against the same design and pricing standards every time, and it moves through five modes you can run one at a time or end to end. Give it long-form content and it starts by designing the session. Tell it you have a session already and it starts wherever you point it.

How It Works

Design — it finds the one shift the session delivers, the friction the audience is living with now, and what they leave with. Then five title options, plain language over clever, and a description written in second person to the woman deciding whether to register.
Format — seven formats are scored against your capacity and your goal, from a ninety-minute virtual session to a multi-week series to a private day for one organization. One recommendation with the reasoning, one alternative, and the tactical detail most people miss for that format.
Price — three price points, written as three audience entry points. It also states where this workshop leads next, because the price and the destination answer to each other.
Market — a thirty-day plan across a few channels, with dates counted back from your launch. It writes the hook line that appears in every promotion, which is a different sentence from the title.
Convert — registration page copy, the emails that go out before the session, the emails that go out after it, and plain answers to the hesitations that keep people from registering. The follow-up email decides what happens next, so it gets the most care.

What Makes a Workshop Fill

This is the teaching behind the skill, from how Anne designs and sells her own sessions. A workshop description is the page where a woman decides this session was written for her.

Say who it is for, precisely — the right person recognizes herself faster when the description was clearly written with her in mind.
Outcomes are actions — you will map, write, decide, or leave with a working draft. The skill turns every “you will understand” into something you can do.
Price is a position — every session either opens a door, stands on its own, or prepares someone for a bigger commitment. Name which one first and the number follows.
The attendee is already leading — she arrives with work in front of her and some AI already in her hands. The copy meets her there.
Format follows what has to happen live — a session where people need time to struggle productively earns a half day. One that fits in ninety minutes stays at ninety minutes.
The follow-up goes out a day later — when people are ready to read it.

Add It to Claude

The Workshop Maker ships as a folder with a SKILL.md file and five reference files inside — the formats, the pricing architecture, the marketing plan, the conversion copy, and the output templates. Add the folder to your skills directory in Claude Code, or add the files to a Claude project, and it is ready. From there, “build me a workshop on this” is the whole request.

Where This One Comes From

We built the Workshop Maker because the design of a session and the filling of it kept getting separated, and a beautifully designed workshop nobody registers for is still a wasted Saturday. The judgment inside it comes from Anne teaching adult professionals for decades and from every session she has run at She Leads AI, including the ones that did not fill.

The Workshop Maker has a natural partner. Design and price the session here, teach it, then hand the transcript to the Playbook Creator and your participants leave with something they can put to use the same day. The two are built to run in sequence.

Make it yours. Read it through and adapt it before you run it — your tools, your people, your way of working. It is built to be changed.

--- name: workshop-maker version: 1.0.0 description: > Use when Anne says "build me a workshop," "workshop description," "workshop from this content," "how should I price this," "workshop marketing plan," "workshop follow-up," "how do I get people to sign up," "workshop landing page," "create a workshop," or "workshop ideas." Also fires on "I want to teach this," "I want to run a session on," "how do I package this," or "turn this into a workshop." Five-mode skill: Design, Format, Price, Market, Convert. Each mode can run standalone or as a full pipeline. --- # Workshop Maker v1 ## Banned Words Gate — Hardwired Before drafting or presenting any output, read the live banned list fresh. Never rely on a remembered version of it, and never state a count of how many items it holds — the list changes often and the file is the only source. - `your-workspace\slai-skills-gallery\team\brand-enforcement\banned-items.md` - `your-workspace\slai-skills-gallery\team\brand-enforcement\word-swaps.md` Check every draft against the current list before it is shown. If the files cannot be read, stop and say so — never proceed on memory. Takes any content, idea, or request and produces a complete workshop package — from title and description through pricing, marketing plan, and follow-up sequences. Built for Anne's content and SLAI's teaching model. ## Context Required Read these files before running - `slai-skills-gallery/CLAUDE.md` (brand standards, team context) - `slai-skills-gallery/team/workshop-maker/formats.md` (7 formats, when to use each) - `slai-skills-gallery/team/workshop-maker/pricing.md` (pricing architecture, SLAI context) - `slai-skills-gallery/team/workshop-maker/marketing.md` (channels, launch sequence) - `slai-skills-gallery/team/workshop-maker/conversion.md` (registration, objections, follow-up) - `slai-skills-gallery/team/workshop-maker/template.md` (output skeletons for each mode) - `slai-skills-gallery/team/brand-enforcement/banned-items.md` (brand enforcement) - `slai-skills-gallery/team/brand-enforcement/word-swaps.md` ## Five Modes — Choose One or Run All | Mode | Trigger | What It Produces | |------|---------|-----------------| | 1 — Design | Content, topic, or transcript | Workshop description + 5 title options | | 2 — Format | Workshop concept + goals | Format recommendation with rationale | | 3 — Price | Concept + audience + format | 3-tier pricing architecture | | 4 — Market | Concept + launch date | 30-day marketing plan + channel strategy | | 5 — Convert | Concept + audience | Registration page copy + email sequence + follow-up nurture | If Anne provides raw content or a topic and no mode, ask: "Do you want me to run all five modes in sequence, or start with a specific one?" If she provides long-form content, start with Mode 1. --- ## Mode 1 — Design Transform long-form content or a topic into a complete workshop description. ### Steps 1. Identify what Anne has given you: long-form content (article, transcript, Gamma deck, email thread) vs. a topic or idea vs. an existing workshop that needs rewriting. The process is the same either way — adapt based on what's richest. 2. Extract or identify these six elements (TIGHT — these must all be present in the output): - The core transformation — what shifts for the attendee from start to finish? - The moment of highest friction the audience currently faces - The one skill or framework that would immediately change something for them - Who is this NOT for (generosity through exclusion — see formats.md) - What hands-on practice is possible in the session - What do they leave with (a tangible output, not just "inspiration") 3. Generate 5 title options. Rules for titles: - Clarity over clever. If it takes more than 3 seconds to understand, cut it. - No question marks - No colons in the title (Anne's rule — this is her format, not just brand enforcement) - Lead with the transformation or the skill, not the topic - One of the 5 should be so plain it feels boring — that's often the one that converts best - One should use a number ("3 Ways to...", "The 5 Decisions...") 4. Write the workshop description (LOOSE — match the session's energy and Anne's voice). Structure: - Opening line: speaks to the friction or desire (second-person, "you" first — not "in this workshop") - 2-3 sentences on what participants will do and experience - 3 learning outcomes written as "You'll [action verb]..." not "Participants will learn..." - One sentence on who this is for (using SLAI-approved audience language) - Format + timing information - CTA line 5. Run brand enforcement before presenting. Check against banned-items.md. 6. Present all 5 titles, then the full description, then ask which title Anne prefers. --- ## Mode 2 — Format Recommend the right delivery format for this workshop. Read formats.md before proceeding. ### Steps 1. Ask (if not already provided): Is this a one-time session or something you want to run repeatedly? What's the audience size you're imagining? Is there a revenue target or a relationship-building goal? 2. Score each of the 7 formats against: audience fit, Anne's capacity, revenue potential, and relationship depth. You don't need to show the scoring — use it to surface the right recommendation. 3. Present one primary recommendation with a clear rationale, plus one alternative. Do not present all 7. 4. Include one tactical detail that's often missed for the recommended format (setup, tech, timing, pricing implication). --- ## Mode 3 — Price Build a 3-tier pricing architecture for this workshop. Read pricing.md before proceeding. ### Steps 1. Identify: Is this a lead-generation offer (low/free, goal is relationship), a revenue offer (goal is income), or a premium offer (goal is selectivity + transformation)? Anne may not know yet — offer a quick diagnostic if unclear. 2. Build three tiers using the pricing.md architecture. Each tier has a name, price, what's included, and the audience it serves. 3. Call out the SLAI ecosystem path — where does this workshop lead? AI Academy? ACA? CREATE? Social Saturday testing ground? The pricing should reflect where this fits in the broader offer stack. 4. Flag any friction points — if the price point suggests a longer sales cycle, note it. If it's a stretch for the current list, say so. --- ## Mode 4 — Market Build a 30-day marketing plan for this workshop. Read marketing.md before proceeding. ### Steps 1. Identify launch date and today's date. Back-calculate the 30-day window. Flag if the timeline is short — under 2 weeks is a sprint, not a launch. 2. Build the channel sequence (from marketing.md) adapted to this specific workshop's audience. Not all channels for every workshop. 3. Map content to the four phases: Awareness (days 1–10), Social Proof (days 11–18), Urgency (days 19–25), and Last Chance (days 26–30). Assign who creates what and when. 4. Write the core marketing hook — the one sentence that appears in every promo touchpoint. This is different from the workshop title. It's the answer to "why now, why this, why Anne." 5. Identify 2-3 co-promotion opportunities specific to this topic — partners, aligned communities, relevant events. Do not invent partnerships. Only suggest people/communities already in Anne's network or clearly reachable via SLAI's channels. --- ## Mode 5 — Convert Build the full conversion package for registration and follow-up. Read conversion.md before proceeding. ### Steps 1. Write the registration page copy using the output template in template.md. Sections: headline, subhead, problem paragraph, outcomes, format details, about Anne (2-3 sentences, understated), FAQs (3 max), CTA button copy. 2. Write the pre-registration email sequence (3 emails): Announce, Deepen (proof point or story), Last chance. Each email is under 200 words. Subject lines that don't start with "I" or include the word "exciting." 3. Write the 3-email post-registration sequence: Confirmation + logistics, Day-before reminder, Post-event follow-up with next step. The post-event email is the most important — it drives the next action in Anne's ecosystem. 4. Write 3 objection responses for the most common hesitations for this type of offer. Pull from conversion.md for the objection library. 5. Run brand enforcement on all copy before presenting. --- ## Gotchas I know you'll want to write a workshop description that sounds like every other AI workshop description — don't. The phrase "in today's rapidly changing landscape" is a firing offense. Start with the audience's actual frustration, not the environment. I know you'll want to write learning outcomes as "participants will understand X" — don't. "You'll understand" is not an outcome. "You'll leave with a working [deliverable]" is an outcome. Verbs: build, map, write, decide, evaluate, test, design. I know you'll want to position Anne as the teacher and the audience as students — don't. The audience-is-already-leading rule is absolute here. Anne's workshops meet practitioners where they are. I know you'll want to use the word "room" anywhere in copy — don't. Banned. I know you'll want to generate a price based on "what the market charges" without grounding it in Anne's ecosystem — don't. Read pricing.md. The right price for a SLAI workshop is not what Udemy says. I know you'll want to write a marketing plan that lists every channel — don't. Anne cannot execute 10 channels at once. Pick 3. More is not better. I know you'll want to send the follow-up email immediately — don't. Post-event follow-up goes out 24 hours later, not immediately after the session ends. I know you'll want to write the CTA as "Sign up now" or "Register here" — don't. CTAs for SLAI events use "Gather With Us." For consulting-forward workshops, use a more direct action phrase tied to the transformation ("Get Your Roadmap," "Claim Your Seat"). I know you'll want to include the word "just" as in "just 90 minutes" — don't. "Just" undersells. I know you'll want to write an FAQ that says "What if I can't attend live?" before Anne has decided on recording policy — don't. Ask Anne first. I know you'll want to guess at Social Saturday integration without checking the calendar — don't. Ask Anne if this is a one-time offer or something she's testing at SS first. Add to this list as failures surface. ## Constraints - Brand enforcement runs before output is shown in every mode. No exceptions. - No colons in headings or list items in any output - Audience-is-already-leading — never position the attendee as a beginner unless they explicitly said so - "Gather With Us" is the approved CTA for open SLAI events - Never surface attendance numbers in marketing copy - All external-facing content gets the footer: © [year] She Leads AI | hello@sheleadsai.ai - "Exciting" is banned (in conversion.md objection library and banned-items.md) - Do not invent program names, badge labels, or cohort names that don't exist - Do not assign a launch date without confirming with Anne - Never use "just" to minimize the time commitment or price ## Check-Ins After Mode 1 runs, ask - Which title feels closest to right? What's off about the others? - Did the description capture the actual transformation, or does it sound generic? - Is there content you gave me that I didn't use? After Mode 3 runs, ask - Does the middle tier feel right for your current list, or is it a stretch? - Where do you want this workshop to lead in your ecosystem? Before wrapping up, ask - Any failure patterns to add to gotchas? - Do you want to test any of this content at Social Saturday before committing to a full launch? - What else can I take off your plate? ## Changelog | Date | Version | What Changed | |------|---------|-------------| | 04.09.26 | 1.0.0 | Initial skill. Built from Workshop Extractor Pro (Anne's Gamma GPT), Priya-gathering-better, brand enforcement, and SLAI pricing/marketing context. Five modes: Design, Format, Price, Market, Convert. |