Sundee Williams came to this Member Jam having left her newspaper job a month prior. She had three social media clients with recurring revenue. She also had a civic news platform launching that Monday and a presentation she needed to put in front of Mississippi press contacts — with no portfolio to show for any of it.
What she showed up with instead was a live website she had built, deployed, and connected to her own domain in under 30 minutes. The first time she ever tried. This playbook documents what she did. If you have an idea, a product, a speaking topic, or a body of work that has never had a home on the web — this is for you. You will come away with the exact workflow, the file organization logic, and enough practical knowledge to go from idea to URL without touching a line of code.
Who Sundee Williams Is
Sundee Williams is a journalist, founder, and social media strategist based in Mississippi. She is the co-founder of Wigginsms.com — a civic news and transparency platform for Wiggins, Mississippi, built to give the community a single, free, owned point of access to local information.
The concept is what Sundee calls “the translation layer.” Local newspapers tell people what happened at a meeting. Wigginsms.com tells them how it affects their lives, their businesses, their community. It sits above municipalities, county government, and the chamber of commerce. It will never have a paywall. The contact list lives on the platform — not on any social algorithm that could shift overnight.
There is a thirst for belonging in the county that I live in — and I think nationwide, in small towns and neighborhoods. We are going to build it.
— Sundee Williams, Member Jam, May 6, 2026
Sundee has been using ChatGPT for three years and Claude for close to two. When her co-founder asked whether they should use AI, her answer was immediate: it is at the center of everything. She also keynoted She Leads AI’s System Override event — and the audience response, per Anne Murphy, was the best talk the event had ever seen.
The Biggest Block Between You and the Web
The gap between creating something and getting it out for public consumption is where most people stop. You make progress in Claude Design or ChatGPT. You have something you’re proud of. And then you get to the part where you have to get it onto the internet — and that is where the wall appears.
Sundee spent ten years trying to build a website for herself. Open-source tools. Early AI builders. Other platforms where her name was tacked onto their subdomain. None of it got her to her own URL — until Claude Design and Netlify together closed that gap in a single working session.
What changedGetting the domain has never been the hard part. Getting a finished file out of an AI tool and into the world has been the blocker for most people — until now. Claude Design packages a ready-to-deploy HTML file on request. Netlify accepts a drag-and-drop. The wall is lower than it has ever been.
This is not only for personal portfolios. If you have a speaking topic you want to pitch, a book you are socializing, a conference with registration to fill, or a product that has not officially launched — a landing page built this way gets you from idea to shareable URL in a single session.
The Workflow, Step by Step
Sundee’s method uses two AI tools and one hosting platform. The steps below are the exact sequence she demonstrated live in the Member Jam.
Open a project container in ChatGPT where your brand notes and palette already live. Upload the document you want to turn into a webpage — a resume, a Gamma presentation, a portfolio brief. Ask ChatGPT to generate web page content from it, and to give you a prompt you can take directly into Claude Design.
Before you move on, ask ChatGPT whether the content is optimized for SEO, AEO (Assistant Engine Optimization), and GEO (Generative Engine Optimization). If it is not — and it usually is not — ask it to revise the copy. Copy the revised output.
Keeping your brand notes inside a ChatGPT project means every output stays consistent across sessions. Sundee does not need to re-explain her brand every time she opens the tool — it is already there.
Go to Claude Design at claude.ai/design. Create a new project and name it something specific. Choose high fidelity. Paste the prompt ChatGPT generated, add your document as an attachment, and send it. Let it generate.
When it comes back, review the colors and typography. If your brand has specific hex codes — pull them from Canva or wherever you store your brand kit — paste them into a follow-up prompt. Claude Design updates the palette. Then paste in the SEO-optimized copy from ChatGPT and prompt it to update the content.
Claude Design defaults to grey body text, especially against cream backgrounds. Push back on this. All body text should be black or very high contrast. Ask for it directly — it requires an intentional correction.
When the design is where you want it, send one more prompt: “I am pushing this web page to Netlify, please package.” Claude Design will generate a downloadable HTML file. Download it.
Create a folder on your computer with a clear project name. Move the HTML file into that folder and rename it “index.html.” Every additional page or update to this site will live in the same folder. When you update, you drag the whole folder into Netlify — not just the single file.
This filing structure keeps your site portable and your context intact. One folder, one drag. Everything stays in sync as the project grows.
Go to netlify.com. Create a new project and drag your folder into the upload area. Netlify deploys immediately and generates a URL. Rename the project to something clean right away — the default name is not something you want to share with anyone.
If you own a custom domain, go to Domain Management in Netlify and connect it. Sundee used hover.com to purchase sundewilliams.com — the process involves DNS configuration and, in some cases, generating an SSL certificate. When she got stuck on the certificate, she took a screenshot and asked Claude and ChatGPT what she was missing. They told her exactly what to do.
Netlify is free for basic static sites. Cost increases with functionality — API connections, high traffic — but a landing page with a custom domain costs nothing. A more complex site with dynamic features runs about $5 a month.
Agency Over Skills
Sundee arrived at the Member Jam demo session having used Claude Design exactly once before — intentionally. She had not gone back to practice between that first session and teaching it. She wanted to be as close to a beginner as everyone watching.
She built the site in 30 minutes the first time she ever tried. She taught it without extensive preparation. And when the web developer she told about it asked to look at the back-end code, her answer was: “I have no idea where that is. But if you can find it, be my guest.”
You need agency more than you need skills. You need to have the audacity to do what you are doing.
— Sundee Williams, Member Jam, May 6, 2026
Anne Murphy raised a related question in the session: if someone has never used AI before — no ChatGPT history, no learning curve already behind them — could they skip the beginner chatbot phase and come in at a higher level of autonomy? Start building, start making decisions, start with the tool?
Sundee’s answer was yes. The question is not how much you know about the tools. The question is whether you are willing to begin.
Sundee went into the demo less prepared than she could have been — so the audience could see what is possible with almost no prior practice. She did not need to know the coding language. She did not need to understand DNS before she started. She needed to be willing to begin, screenshot what confused her, and ask a question.
The web developer who inspected her site could not be mad at it. It worked. That is the standard. Not perfect code — a working, live, findable site connected to your own domain.
When You Hit a Wall
Two walls come up reliably in this workflow. Here is what to do with each.
DNS and SSL certificatesConnecting a custom domain requires configuring DNS settings and, often, generating an SSL certificate. This is where most people abandon the process. Sundee’s method: take a screenshot of exactly where you are stuck inside Netlify and paste it into Claude or ChatGPT with a plain-language description of what you are trying to do. The AI will give you the specific steps. This is not a complex AI question — it is a question about a specific interface. Ask it like one.
Credit limits on Claude DesignClaude Design does not show you a running credit count. You may be partway through a design pass and hit your limit. Anne Murphy’s guidance from the session: do not work on anything time-sensitive at the last possible moment. Start early. If you hit the limit, note where you are, let it reset, and come back. This is a pacing constraint, not a blocker.
A third wall is psychological: “I am going to break something.” DNS settings feel irreversible. They are not. Netlify is built for people doing this for the first time. If a screenshot and a prompt to Claude does not resolve it, Netlify’s documentation covers the setup thoroughly. The help flow is built for beginners.
Keep Going
Sundee’s work is worth following. She is building something specific and useful in a space where most people are not paying attention yet.
- Wigginsms.com — the civic transparency platform she launched the week of this session
- sundewilliams.com — her portfolio, built and deployed the first time she tried, connected to her own domain via Netlify
- Claude Design — at claude.ai/design. Free to start.
- Netlify — at netlify.com. Free for static sites.
- hover.com — Sundee’s domain registrar of choice for purchasing and connecting a custom domain
Sundee also built a caption engine for her social media clients using Claude — a tool that generates hooks by business type, platform, and subject. She built it by pulling work she had done in Claude Code and dropping it into Claude Design. It works. She is not entirely sure why, but it does.
Built by Anne Murphy with help from the She Leads AI agent team. Sundee Williams presented this material live at a She Leads AI Society Member Jam on May 6, 2026. Society members make gatherings like this one free for all women.
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